Benefits of Membership

In addition to sharing brand updates and spotlighting hotel initiatives, our virtual learning sessions bring together members and expert guest speakers to explore practical, collaborative solutions to today’s most pressing sustainability challenges and opportunities.

Experience our flagship event where global leaders unite for thought-provoking sessions, keynote speakers, networking opportunities, and experiences that celebrate leadership and innovation.

In-person gatherings convene members and leading regional hotels for immersive, experience-driven exchanges that combine peer-led best practice sharing, expert insights, and interactive dialogue to advance sustainable hospitality in real-world contexts. 

Log into The Green Room, our dedicated intranet portal and the place to sign up for events, access current resources and brand materials, and more.   

We run media in top-tier media like The New York Times and other publications to deliver high-impact campaigns at shared cost.

We have partnerships with Mastercard and 1% for the Planet, activating significant marketing exposure to high-value card holders and key non-profit partners

Our public relations support includes new member onboarding, member spotlights, brand co-op events, media relations, and opportunities for onsite media visits.

Social media remains a proven engagement platform and a great venue for storytelling, highlighting sustainability efforts, community-driven initiatives, and curated member stories.

Targeted email campaigns connect with travel advisors and millions of I Prefer Members, inspiring bookings and exposure to these high-value audiences.

Seasonal campaigns like Earth Day and Cyber Sale deliver cross-channel impact to boost engagement and conversions.

Maximize your occupancy with our comprehensive network of distribution channels.

Gain visibility across global distribution systems with a dedicated Beyond Green GDS code LE.

Drive direct bookings through your own brand website with our integrated Internet Booking Engine, designed to deliver a seamless guest experience and maximize conversion.

Tap into bookings across the Beyond Green, I Prefer, and Preferred Hotels & Resorts sites to capture reservations directly from our platform.,

Expand your reach with optimized listings across leading online travel agencies, distinguishing you from the competition and attracting high-value guests.

Access personalized support through our VIP Desk and receive tailored assistance for special requests, high-profile bookings, and priority guest experiences.

Our global team of sales professionals are ready to guide and represent your member property across leisure, corporate, and group sales.

Members enjoy access to select events from Preferred Travel Group across leisure, corporate and group sales: global showcases, combined GBTA and client-focused events, and trade shows and industry gatherings including ILTM and IMEX.

Your hotel becomes part of Preferred Travel Group’s meeting venue platform, making you easy to find for corporate travelers looking for an unforgettable — and sustainable — meeting locale.